Founder & CEO · AI Product · Creative DirectionJUN 2024 — JUN 2025

A founder-built AI creation product

Your camera roll has a story.Memora helped tell it.

I led Memora from user interviews and 205 product screens to a working agentic video prototype, beta users, and a live San Francisco launch.

AI → memory
Playback trouble? Open the video directly

One of the earliest generated Memoras

205UI screens designed
200beta testers
90%less editing time in prototype tests
8/10beta satisfaction

THE PRODUCT IDEA

Five steps. One finished memory.

Click through the product flow, or replay one preserved pipeline run made by the real 2024–25 prototype.

Click a stage to open it

01 / 05

Start with the camera roll

A user selects the photos and clips that actually belong to a memory—not an endless editing timeline.

Input · photos, clips, context

SAVED PIPELINE RUN · CAVEAU BOSTON

Replay a real generation, without calling an API.

This recruiter-safe demo uses the original inputs, selected scenes, narration plan, and 37-second render. It replays the decisions the system made instead of pretending to generate a new video.

11 source assets · 8 selected scenes · 00:37 final cut
Original campaign inputs
Caveau campaign artworkCaveau campaign artworkCaveau source video frame
01Reading source media
02Adding context
03Building the storyboard
04Rendering captions + voice
05Final cut ready
Preserved final render
Playback trouble? Open the video directly

205 SCREENS, ONE SYSTEM

I designed the whole experience around one question:

How little should the user have to edit?

The answer became a simple loop: capture, create, review, share, and revisit. I mapped the information architecture, core journeys, social interactions, and AI handoff in Figma.

Browse the complete design file

GENERATED OUTPUTS

What the prototype made

Real footage in. A captioned, narrated memory out. These were early experiments in pacing, story selection, and the tone of an AI-assisted editor.

Prototype walkthrough

The UI and generation loop, recorded

A working snapshot of the original product: choose media, generate, and watch the resulting Memora. The production APIs are archived; this video preserves the real interaction.

BUILDSPACE · SAN FRANCISCO

Then I put it in front of people.

I flew to San Francisco and presented Memora directly to 1,000+ founders at Buildspace. The product moved from a private build to something strangers could see, question, and try.

1,000+direct presentation audience
Buildspace audience in San FranciscoMemora demo table at BuildspaceMemora team at BuildspaceSF / 2024
Arriving in San Francisco
01Arriving in San Francisco
Buildspace conversations
02Buildspace conversations
After-hours founder energy
03After-hours founder energy

WHAT I PERSONALLY OWNED

Founder work, from blank page to public demo

  1. 01Product

    All UI/UX, product flows, agent roles, and the creation ecosystem.

  2. 02Research

    User interviews, beta recruitment, feedback loops, and product decisions.

  3. 03Creative

    Launch videos, demos, posters, brand direction, filming, and editing.

  4. 04Execution

    A five-person cross-functional team spanning the US and China.

  5. 05Storytelling

    Pitch decks, investment conversations, events, and the SF presentation.

Memora beta test poster
Around 300 posters placed across Boston campuses to recruit the first testers and collaborators.

WHY THIS MATTERS FOR AI CREATION PRODUCTS

Memora taught me to productize the messy middle.

Creative AI succeeds when model capability becomes a clear interaction, a measurable quality bar, and a reason to return. That was the product problem I worked on for a year.

Interaction

Turned an agent workflow into a five-step creation experience.

Evaluation

Used beta feedback, satisfaction, and editing-time reduction as product signals.

Collaboration

Translated between users, designers, frontend, backend, and ML thinking.

Global context

Built with a US–China team and worked bilingually in English and Mandarin.

Historical prototype stack

SwiftUI frontend · Python backend · LangGraph agent orchestration · MoviePy/FFmpeg rendering. The original system is archived; the product evidence on this page is preserved from the real build.

Memora

I’m still obsessed with one question:

How can AI help people create without taking the feeling out of it?

Leo Mu · AI product, creative tools, and human stories